Anonymous Users Are People, Too
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"Anonymous Users Are People, Too"
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In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into power users.

Have you heard of the 80/20 rule?

Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you create more of those power users?

A few things you'll learn from this eBook:

  • How to identify and track anonymous users
  • How to personalize at every stage of the user journey
  • How to use behavioral data to inform your content strategy


Offered Free by: Boomtrain, Inc.
See All Resources from: Boomtrain, Inc.

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